Meet the Team: Elysia Guillén
Welcome to the lastest installment of our Meet the Team series, shining a spotlight on the driving force behind Mujeres Makers Market—Elysia Guillén. As our co-founder and dedicated content creator, Elysia brings a passion supporting local businesses and championing entrepreneurs from diverse backgrounds.
Join us in getting to know the visionary behind Mujeres Makers Market—Elysia Guillén, a powerhouse dedicated to creativity, community, and cultural celebration.
What do you enjoy most about your role as a Content Creator for Mujeres Makers Market?
Injecting laughter into the digital realm with Meme Mondays has become a source of immense joy for me. When I assumed the role of a content creator, my mission was clear—to foster unity and uplift spirits by seamlessly weaving current trends and pop culture references into the fabric of our online community.
Memes, with their innate humor and relatability, have emerged as the perfect medium for this purpose. Their spontaneity captures the essence of shared experiences, creating a bridge that connects individuals through laughter and a shared understanding of the quirks of our daily lives.
It's fascinating to witness the organic traction that Meme Mondays garner. The fact that these light-hearted creations outshine other meticulously crafted posts or reels is a testament to the power of humor in fostering genuine connections. It's an affirming sign that, in the digital landscape, the ability to elicit a smile or a chuckle often speaks louder than scripted content.
In the world of Meme Mondays, the laughter shared becomes a currency of connection, affirming that in the midst of our diverse experiences, a shared laugh can transcend barriers and bring people together. The resonance these memes find within our community reassures me that, indeed, I'm on the right track in creating content that not only entertains but also forges meaningful connections
Can you tell us about any exciting new projects you may have coming up?
photo credit: Katrina Cohen
While not exactly a project, one of the highly anticipated highlights on my horizon is a special journey to Pátzcuaro, Michoacán, slated for late October. The purpose? To immerse myself in the enchanting celebrations of Día de los Muertos on the captivating Isla de Janitzio.
This trip holds profound significance for me, as my father hails from Michoacán. Countless childhood visits to his home state wove a tapestry of fond memories, fostering a deep and unbreakable connection to my Mexican roots and culture. The allure of this magical place is etched in my childhood recollections—wandering through the lively plazas, witnessing the captivating danza de viejitos, embarking on ferry boat journeys to Janitzio, and embarking on hikes to the iconic Morelos statue.
What makes this excursion even more poignant is the transformation of it into a cherished annual tradition. Each year, as Día de los Muertos festivities unfurl, I make the pilgrimage to Mexico, carrying a framed photo of my abuelitos in my suitcase. Though they departed this world years ago, bringing them back to their motherland provides me with a sense of comfort and connection, as if they are guiding and accompanying me on this sacred journey.
My return is timely, coinciding with meaningful events that hold a special place in my heart—specifically, Mujeres Makers Market and SBTHP's third annual Día de los Muertos celebration on November 5th. This occasion marks a beautiful convergence of my personal traditions and my commitment to the vibrant community I hold dear, blending the essence of my heritage with the spirit of creativity and celebration.
Elysia, you’re passionate about supporting local entrepreneurs and creatives. I wanted to know how you originally got plugged into the maker community in SB and what drives your passion.
La Segunda Estudio stands as a serendipitous gift born out of the challenging landscape of the pandemic. In the summer of 2020, as I found myself furloughed from my hospitality job, I made a bold decision—to breathe life into a childhood dream of becoming a vintage curator and stylist.
This transformative journey gained momentum when I connected with my dear friend Lili, who would become my co-founder. Together, we embarked on an exploration of the vibrant maker community, guided by the insightful avenues offered by Women’s Economic Ventures. The decision to delve into this dynamic space was not just a career pivot but a leap into a realm where creativity and community intersect.
The journey into the maker community was a revelation, revealing a network of talented mujeres whose unwavering support and camaraderie became a daily source of inspiration. In their collective presence, I found not only a shared passion for creativity but also a resilient spirit that fueled the pursuit of our dreams.
La Segunda Estudio, in essence, became a manifestation of the resilience and creativity that can emerge from times of uncertainty. It stands as a testament to the power of connection, mentorship, and the transformative ability of pursuing one's dreams, even in the face of adversity.
The journey into the maker community was a revelation, revealing a network of talented mujeres whose unwavering support and camaraderie became a daily source of inspiration. In their collective presence, I found not only a shared passion for creativity but also a resilient spirit that fueled the pursuit of our dreams.
What was your favorite memory about MMM?
Among the myriad of cherished memories, the standout for me has to be our Día de los Muertos celebration, particularly the inaugural event in 2021. This day encapsulated the essence of our mission—to weave the tapestry of Mexican history, culture, and traditions into the vibrant fabric of our community.
Our goal was ambitious yet heartfelt: to create an immersive experience where attendees could connect with the beauty of Mexico's rich heritage. Día de los Muertos, a ritual dense with history and culture, became the canvas upon which we painted reflections of our past, embraced the solemnity of loss, and celebrated the vitality of life by honoring our dearly departed.
Central to this magical day was the community ofrenda (altar) nestled inside the El Presidio Chapel. It served as a poignant symbol, around which people gathered, marveling at the collective expression of remembrance and reverence. Witnessing this shared experience was profoundly moving.
The event unfolded as a kaleidoscope of color, culture, unity, and love. From the tantalizing aromas wafting from food trucks to the skillful strokes of face painters, the rhythmic beats of music, and the curated offerings of artisan vendors, every element contributed to the rich mosaic of the celebration.
Late nights spent with the team building a marigold arch for the market entrance, fueled not by weariness but pure excitement, are etched vividly in my memory. The exhaustion of the day-of paled in comparison to the fulfillment of witnessing our dream materialize into a reality. It was a priceless moment—one that echoed the culmination of passion, hard work, and the shared vision of creating something truly extraordinary.
In essence, our first Día de los Muertos event stands as a testament to the power of community, the richness of cultural expression, and the transformative magic that happens when a dream is not only pursued but realized.
photo credit: Katrina Cohen
Where do you see yourself in five years?
My five-year plan is a constantly evolving journey (LOL Libra). In the coming half-decade, I envision a dynamic landscape where Mujeres Makers Market not only thrives but evolves into a cultural hub. I aspire to see our market as a platform not just for showcasing creativity but also for hosting impactful cultural workshops, fostering education, and building connections within our community.
In addition to my role with Mujeres Makers Market, I see myself contributing to the community on a broader scale by working with a non-profit organization. My aim is to channel my passion for creativity and community building into initiatives that have a lasting positive impact.
On the entrepreneurial front, I plan to nurture the growth of my vintage business, expanding its reach and influence. As I curate unique pieces and share them with the world, I hope to contribute to a broader appreciation for the beauty and stories embedded in vintage treasures.
Beyond the professional realm, my five-year vision includes a continuation of exploring the world with my loved ones. Travel has always been a source of inspiration and connection for me, and I want to continue weaving these experiences into the tapestry of my life.
In essence, my five-year plan is a blend of professional growth, community impact, entrepreneurial pursuits, and a continued exploration of the world's wonders. It's a roadmap that embraces change, reflects my multifaceted interests, and is guided by the belief that life's journey is as important as the destinations we reach.
Elysia, alongside her husband and daughter, photographed by Daniel Gonzales
Balancing multiple roles—mother, vintage business owner, hospitality employee, and content creator—how do you manage it all?
Flexibility is the linchpin in my balancing act. Juggling part-time hospitality jobs not only sustains me financially but also offers the essential flexibility required to pursue my creative endeavors. It's the perfect balance, allowing me to immerse myself in sourcing trips for unique vintage goods, participate in events, and breathe life into my entrepreneurial passions.
Setting boundaries is a crucial aspect of maintaining equilibrium. It's about recognizing that, while I wear multiple hats, there are limits to my time and energy. This intentional approach ensures that I can invest fully in each role without feeling stretched thin.
Crucially, the unwavering support of my husband is a cornerstone in this delicate dance. His encouragement, advice, and willingness to step in during hectic times provide the scaffolding that allows me to navigate the challenges of entrepreneurship, motherhood, and career pursuits.
In essence, the synergy of flexibility, intentional boundaries, and a supportive partnership creates the foundation for a successful and fulfilling juggling act, allowing me to embrace the diverse facets of my life with purpose and passion.
photo credit: Summer Dalton of Tiger Owl
How can people find you? What’s the best way to check out all your magic?
Find me on Instagram @lasegundaestudio and on my site www.lasegundaestudio.com. In-person, catch me at Mujeres Makers Market, Farmer & the Flea, Dart Garden Market hosted by Loud Flower Art Co., or explore my curated collection of vintage clothing at Lazy Eye Shop in Old Town Goleta.
